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BRAND NEW JUSTICE : HOW BRANDING PLACES AND PRODUCTS CAN HELP THE DEVELOPING WORLD

SIMON ANHOLT

BRAND NEW JUSTICE : HOW BRANDING PLACES AND PRODUCTS CAN HELP THE DEVELOPING WORLD - - ELSEVIER. 2008 - 173 p.

ISBN: 9788131216392

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 ANH (MBA) / SIM

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BRAND NEW JUSTICE : HOW BRANDING PLACES AND PRODUCTS CAN HELP THE DEVELOPING WORLD