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MARKETING IN A NUTSHELL : KEY CONCEPTS FOR NON-SPECIALISTS

MIKE MELDRUM; MALCOLM MCDONALD.

MARKETING IN A NUTSHELL : KEY CONCEPTS FOR NON-SPECIALISTS - - ELSEVIER. 2008 - 294 p.

ISBN: 9788131215760

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 MEL (MBA) / MIK

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MARKETING IN A NUTSHELL : KEY CONCEPTS FOR NON-SPECIALISTS