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MARKETING COMMUNICATIONS MANAGEMENT : CONCEPTS AND THEORIES, CASES AND PRACTICES

PAUL COPLEY

MARKETING COMMUNICATIONS MANAGEMENT : CONCEPTS AND THEORIES, CASES AND PRACTICES - - BUTTERWORTH-HEINEMANN. 2007 - 441 p.

ISBN: 9788131207659

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 COP (MBA) / PAU

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MARKETING COMMUNICATIONS MANAGEMENT : CONCEPTS AND THEORIES, CASES AND PRACTICES