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STRATEGIC MARKETING MANAGEMENT : PLANNING, IMPLEMENTATION AND CONTROL

RICHARD MS WILSON.; COLIN GILLIGAN.

STRATEGIC MARKETING MANAGEMENT : PLANNING, IMPLEMENTATION AND CONTROL - 3 - ELSEVIER. 2011 - 867 p.

ISBN: 9788131223765

Subjects--Topical Terms:
STRATEGIC MANAGEMENT

Dewey Class. No.: 658.4012 WIL (MBA) / RIC

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STRATEGIC MARKETING MANAGEMENT : PLANNING, IMPLEMENTATION AND CONTROL