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CUSTOMER RELATIONSHIP MANAGEMENT : INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY

WILLIAM G ZIKMUND.; RAYMOND MCLEOD.; FAYE W GILBERT

CUSTOMER RELATIONSHIP MANAGEMENT : INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY - - WILEY INDIA PVT. LTD. 2010 - 179 p.

ISBN: 9788126528059

Subjects--Topical Terms:
CUSTOMER RELATIONS MANAGEMENT

Dewey Class. No.: 658.812 ZIK (MBA) / WIL

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CUSTOMER RELATIONSHIP MANAGEMENT : INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY