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BEATING LOW COST COMPETITION : HOW PREMIUM BRANDS CAN RESPOND TO CUT-PRICE RIVALS

ADRIAN RYANS

BEATING LOW COST COMPETITION : HOW PREMIUM BRANDS CAN RESPOND TO CUT-PRICE RIVALS - - TIMES GROUP BOOKS 2010 - 256 p.

ISBN: 9788126525041

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 RYA (MBA) / ADR

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BEATING LOW COST COMPETITION : HOW PREMIUM BRANDS CAN RESPOND TO CUT-PRICE RIVALS