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PRINCIPLES OF ADVERTISING : A GLOBAL PERSPECTIVE

MONLE LEE; CARLA JOHNSON

PRINCIPLES OF ADVERTISING : A GLOBAL PERSPECTIVE - 2 - VIVA BOOKS PRIVATE LIMITED 2007 - 427 p.

ISBN: 9788130904740

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 LEE (MBA) / MON

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PRINCIPLES OF ADVERTISING : A GLOBAL PERSPECTIVE