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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE

GEORGE E BELCH.; MICHAEL A BELCH.; KEYOOR PURANI.

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE - 7 - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED. 2011 - 1075 p.

ISBN: 9780070144965

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 BEL / GEO

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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE