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MARKET BASED MANAGEMENT : STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY

ROGER J BEST

MARKET BASED MANAGEMENT : STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY - - PHI LEARNING PRIVATE LIMITED. 2009 - 515 p.

ISBN: 9788120338968

Subjects--Topical Terms:
SALES MANAGEMENT

Dewey Class. No.: 658.81 BES (MBA) / ROG

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MARKET BASED MANAGEMENT : STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY