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MARKETING STRATEGY AND COMPETITIVE POSITIONING

GRAHAM HOOLEY; NIGEL F PIERCY.; BRIGITTE NICOULAUD

MARKETING STRATEGY AND COMPETITIVE POSITIONING - 4 - PEARSON EDUCATION. 2011 - 614 p.

ISBN: 9788131727997

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.84 HOO (MBA) / GRA

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MARKETING STRATEGY AND COMPETITIVE POSITIONING