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A FRAMEWORK FOR MARKETING MANAGEMENT

PHILIP KOTLER.; KEVIN LANE KELLER.

A FRAMEWORK FOR MARKETING MANAGEMENT PHILIP KOTLER ; KEVIN LANE KELLER - 4 - PEARSON EDUCATION. 2011 - 384 p.

ISBN: 9788131759370

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 KOT (MBA) / PHI

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A FRAMEWORK FOR MARKETING MANAGEMENT