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MARKETING FOR SOCIAL CHANGE : PERSPECTIVES AND EXPERIENCES

JAYA KRISHNA S. ED.

MARKETING FOR SOCIAL CHANGE : PERSPECTIVES AND EXPERIENCES - - ICFAI UNIVERSITY PRESS. 2008 - 310 p.

ISBN: 9788131415092

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 KRI (MBA) / JAY

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MARKETING FOR SOCIAL CHANGE : PERSPECTIVES AND EXPERIENCES