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GLOCALISATION OF BRANDS

AMITABHA GHOSE ED.; ISHITA MUKHERJEE ED.

GLOCALISATION OF BRANDS - - ICFAI UNIVERSITY PRESS. 2008 - 252 p.

ISBN: 9788131415221

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 GHO (MBA) / AMI

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GLOCALISATION OF BRANDS