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CORPORATE BRANDING : PERSPECTIVES AND EXPERIENCES

DEVI RJ ED.

CORPORATE BRANDING : PERSPECTIVES AND EXPERIENCES - - ICFAI UNIVERSITY PRESS. 2008 - 225 p.

ISBN: 9788131415313

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 DEV (MBA) / DEV

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CORPORATE BRANDING : PERSPECTIVES AND EXPERIENCES