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BRAND ARCHITECTURE : CONCEPTS AND CASES

HARISH R ED.

BRAND ARCHITECTURE : CONCEPTS AND CASES - - ICFAI UNIVERSITY PRESS. 2008 - 214 p.

ISBN: 9788131415955

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 HAR (MBA) / HAR

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BRAND ARCHITECTURE : CONCEPTS AND CASES