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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS

ROGER A KERIN.; ROBERT A PETERSON.

STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS - 12 - PEARSON 2011 - 708 p.

ISBN: 9788131755310

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 KER (MBA) / ROG

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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS