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INTERNATIONAL MARKETING : STRATEGY PLANNING, MARKET ENTRY AND IMPLEMENTATION

ROGER BENNETT.; JIM BLYTHE.

INTERNATIONAL MARKETING : STRATEGY PLANNING, MARKET ENTRY AND IMPLEMENTATION - 3 - KOGAN PAGE INDIA 2010 - 362 p.

ISBN: 9788175545328

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.848 BEN (MBA) / ROG

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INTERNATIONAL MARKETING : STRATEGY PLANNING, MARKET ENTRY AND IMPLEMENTATION