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SERVICES MARKETING

CHRISTOPHER LOVELOCK.; JOCHEN WIRTZ.; JAYANTA CHATTERJEE.

SERVICES MARKETING - 6 - PEARSON EDUCATION. 2010 - 637 p.

ISBN: 9788131725979

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 (MBA) / CHR

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SERVICES MARKETING