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CONSUMER BEHAVIOR : CONCEPTS, APPLICATIONS AND CASES

RAJU MS.; DOMINIQUE XARDEL.

CONSUMER BEHAVIOR : CONCEPTS, APPLICATIONS AND CASES - - VIKAS PUBLISHING HOUSE PVT LTD 2010 - 351 p.

ISBN: 9788125915324

Subjects--Topical Terms:
CONSUMER BEHAVIOUR GENERAL

Dewey Class. No.: 658.8342 RAJ (MBA) / RAJ

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CONSUMER BEHAVIOR : CONCEPTS, APPLICATIONS AND CASES