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SIX RULES FOR BRAND REVITALIZATION

LARRY LIGHT; JOAN KIDDON

SIX RULES FOR BRAND REVITALIZATION - - PEARSON EDUCATION. 2010 - 218 p.

ISBN: 9788131730126

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 LIG (MBA) / LAR

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SIX RULES FOR BRAND REVITALIZATION