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SELLING BLUE ELEPHANTS : HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT THEM

HOWARD MOSKOWITZ.; ALEX GOFMAN.

SELLING BLUE ELEPHANTS : HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT THEM - - PEARSON EDUCATION. 2007

ISBN: 9788131713741

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8(MBA) / HOW

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SELLING BLUE ELEPHANTS : HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT THEM