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STRATEGIC ALLIANCES AND MARKETING PARTNERSHIPS

RICHARD GIBBS.; ANDREW HUMPHRIES.

STRATEGIC ALLIANCES AND MARKETING PARTNERSHIPS - - KOGAN PAGE. 2009 - XII, 235 P.

ISBN: 9780749457181

Subjects--Topical Terms:
PARTNERSHIP

Dewey Class. No.: 658.046 GIB(MBA) / RIC

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STRATEGIC ALLIANCES AND MARKETING PARTNERSHIPS