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BRAND MANAGEMENT : TEXT AND CASES

MATHUR UC

BRAND MANAGEMENT : TEXT AND CASES MATHUR UC - - MACMILLAN INDIA LIMITED 2008 - xiv, 173p.

ISBN: 9781403930170

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 MAT (MBA) / MAT

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BRAND MANAGEMENT : TEXT AND CASES