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KILLER BRANDS : CREATE AND MARKET A BRAND THAT WILL ANNIHILATE THE COMPETITION

FRANK LANE

KILLER BRANDS : CREATE AND MARKET A BRAND THAT WILL ANNIHILATE THE COMPETITION FRANK LANE - - ADAMS MEDIA CORPORATION 2009 - xii, 211 p.

ISBN: 9781598691238

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.8 LAN (MBA) / FRA

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KILLER BRANDS : CREATE AND MARKET A BRAND THAT WILL ANNIHILATE THE COMPETITION