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GLOBAL MARKETING : A DECISION-ORIENTED APPROACH

SVEND HOLLENSEN

GLOBAL MARKETING : A DECISION-ORIENTED APPROACH SVEND HOLLENSEN - 3 - PEARSON EDUCATION 2007 - xxxix, 715 p.

ISBN: 9788131711951

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.84 HOL (MBA) / SVE

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GLOBAL MARKETING : A DECISION-ORIENTED APPROACH