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ADVERTISING PRINCIPLES AND PRACTICE

WILLIAM WELLS; SANDRA MORIARTY; JOHN BURNETT

ADVERTISING PRINCIPLES AND PRACTICE WILLIAM WELLS ; SANDRA MORIARTY AND JOHN BURNETT - 7 - PEARSON 2009 - xxxi, 592 p.

ISBN: 9788131714140

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 WEL (MBA) / WIL

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ADVERTISING PRINCIPLES AND PRACTICE