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ENTERTAINMENT MARKETING AND COMMUNICATION : SELLING BRANDED PERFORMANCE, PEOPLE, AND PLACES

SHAY SAYRE

ENTERTAINMENT MARKETING AND COMMUNICATION : SELLING BRANDED PERFORMANCE, PEOPLE, AND PLACES SHAY SAYRE - - PEARSON EDUCATION 2008 - 511 p.

ISBN: 9788131722152

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 338.76 SAY (MBA) / SHA

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ENTERTAINMENT MARKETING AND COMMUNICATION : SELLING BRANDED PERFORMANCE, PEOPLE, AND PLACES