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MARKETING FOR HOSPITALITY AND TOURISM

JAMES C MAKENS ; JOHN T BOWEN ; PHILIP KOTLER

MARKETING FOR HOSPITALITY AND TOURISM PHILIP KOTLER ; JOHN T BOWEN AND JAMES C MAKENS - 4 - PEARSON EDUCATION 2008 - 956 p.

ISBN: 9788131722244

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 647.94098822 KOT (MB / JAM

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MARKETING FOR HOSPITALITY AND TOURISM