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MANAGING INNOVATION AN NEW PRODUCT DEVELOPMENT : CONCEPTS AND CASES

MUKESH CHATURVEDI; ASEEM KUMAR; MANMOHAN RAHUL

MANAGING INNOVATION AN NEW PRODUCT DEVELOPMENT : CONCEPTS AND CASES MUKESH CHATURVEDI ; ASEEM KUMAR AND MANMOHAN RAHUL - - PRENTICE HALL OF INDIA 2009 - xix, 271 p.

ISBN: 9788120337275

Subjects--Topical Terms:
PRODUCTION AND OPERATIONS MANAGEMENT

Dewey Class. No.: 658.575 CHA (MBA) / MUK

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MANAGING INNOVATION AN NEW PRODUCT DEVELOPMENT : CONCEPTS AND CASES