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THE SHIFT : THE TRANSFORMATION OF TODAY'S MARKETERS INTO TOMORROW'S GROWTH LEADERS

SCOTT M DAVIS

THE SHIFT : THE TRANSFORMATION OF TODAY'S MARKETERS INTO TOMORROW'S GROWTH LEADERS SCOTT M DAVIS - - JOSSEYBASS 2009 - xxvii, 236 p.

ISBN: 9780470388389

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 338.642 DAV (MBA) / SCO

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THE SHIFT : THE TRANSFORMATION OF TODAY'S MARKETERS INTO TOMORROW'S GROWTH LEADERS