RIDE THE CHANGE : A PERSPECTIVE ON THE CHANGING INDIAN CONSUMER MARKET AND MARKETING
PARAMESWARAN MG
RIDE THE CHANGE : A PERSPECTIVE ON THE CHANGING INDIAN CONSUMER MARKET AND MARKETING PARAMESWARAN MG - - TATA MCGRAW HILL 2009 - xvii,192 p.
9780070147942
MARKETING
658.4092 PAR (MBA) / PAR
RIDE THE CHANGE : A PERSPECTIVE ON THE CHANGING INDIAN CONSUMER MARKET AND MARKETING PARAMESWARAN MG - - TATA MCGRAW HILL 2009 - xvii,192 p.
9780070147942
MARKETING
658.4092 PAR (MBA) / PAR