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MARKETING OF INFORMATION TECHNOLOGY : CONCEPTS PRODUCTS SERVICES AND INTELLECTUAL PROPERTY RIGHTS

VENKATESH K

MARKETING OF INFORMATION TECHNOLOGY : CONCEPTS PRODUCTS SERVICES AND INTELLECTUAL PROPERTY RIGHTS VENKATESH K - - TATA MCGRAW HILL 2009 - xvi, 152 p.

ISBN: 9780070248724

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.4038 VEN (MBA) / VEN

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MARKETING OF INFORMATION TECHNOLOGY : CONCEPTS PRODUCTS SERVICES AND INTELLECTUAL PROPERTY RIGHTS