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ALWAYS ON : ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL

CHRISTOPHER VOLLMER; GEOFFREY PRECOURT

ALWAYS ON : ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL CHRISTOPHER VOLLMER WITH GEOFFREY PRECOURT - - TATA MCGRAW HILL 2008 - 215 p.`

ISBN: 9780070264670

Subjects--Topical Terms:
BUSINESS MANAGEMENT

Dewey Class. No.: 659.1 VOL (MBA) / CHR

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ALWAYS ON : ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL