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INTEGRATED MARKETING COMMUNICATIONS : A STRATEGIC APPROACH

JOSEPH SIRGY M; DON R RAHTZ

INTEGRATED MARKETING COMMUNICATIONS : A STRATEGIC APPROACH M JOSEPH SIRGY AND DON R RAHTZ - - CENGAGE LEARNING 2008 - 362 p.

ISBN: 9788131506547

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.802 SIR (MBA) / JOS

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INTEGRATED MARKETING COMMUNICATIONS : A STRATEGIC APPROACH