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CHASING THE RABBIT : HOW MARKET LEADERS OUTDISTANCE THE COMPETITION AND HOW GREAT COMPANIES CAN CATCH UP AND WIN

STEVEN J SPEAR

CHASING THE RABBIT : HOW MARKET LEADERS OUTDISTANCE THE COMPETITION AND HOW GREAT COMPANIES CAN CATCH UP AND WIN STEVEN J SPEAR - - TATA MCGRAW HILL 2009 - xxv, 404 p.

ISBN: 9780070140721

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.4 SPE (MBA) / STE

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CHASING THE RABBIT : HOW MARKET LEADERS OUTDISTANCE THE COMPETITION AND HOW GREAT COMPANIES CAN CATCH UP AND WIN