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ADVERTISING MANAGEMENT

DAVID A AAKER ; JOHN G MYERS ; RAJEEV BATRA

ADVERTISING MANAGEMENT RAJEEV BATRA; JOHN G MYERS ; DAVID A AAKER - 5 - PHI 1996 - xiii, 754 p.

ISBN: 9788120312197

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.120 BAT (MBA) / DAV

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ADVERTISING MANAGEMENT