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PREDICTIVE MODELLING IN STRATEGIC MARKETING

PURBA HALADY RAO

PREDICTIVE MODELLING IN STRATEGIC MARKETING PURBA HALADY RAO - - PRENTICE HALL OF INDIA 2008 - xii, 146 p.

ISBN: 9788120336346

Subjects--Topical Terms:
STRATEGIC MANAGEMENT

Dewey Class. No.: 658.8 RAO (MBA) / PUR

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PREDICTIVE MODELLING IN STRATEGIC MARKETING