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THE CULTING OF BRANDS : TURN YOUR CUSTOMERS INTO TRUE BELIEVERS

DOUGLAS ATKIN

THE CULTING OF BRANDS : TURN YOUR CUSTOMERS INTO TRUE BELIEVERS DOUGLAS ATKIN - - PORTFOLIO 2004 - xxii, 230 p.

ISBN: 9781591840961

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.8343 ATK (MBA) / DOU

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THE CULTING OF BRANDS : TURN YOUR CUSTOMERS INTO TRUE BELIEVERS