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CUSTOMER OBSESSION : HOW TO ACQUIRE, RETAIN, AND GROW CUSTOMERS IN THE NEW AGE OF RELATIONSHIP MARKETING

ABAETE DE AZEVEDO; RICARDO POMERANZ

CUSTOMER OBSESSION : HOW TO ACQUIRE, RETAIN, AND GROW CUSTOMERS IN THE NEW AGE OF RELATIONSHIP MARKETING ABAETE DE AZEVEDO AND RICARDO POMERANZ - - TATA MCGRAW HILL 2009 - vii, 226 p.

ISBN: 9780070140752

Subjects--Topical Terms:
CUSTOMER RELATIONS MANAGEMENT

Dewey Class. No.: 658.409 AZE (MBA) / ABA

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CUSTOMER OBSESSION : HOW TO ACQUIRE, RETAIN, AND GROW CUSTOMERS IN THE NEW AGE OF RELATIONSHIP MARKETING