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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KEVIN LANE KELLER

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY KEVIN LANE KELLER - 3 - PRENTICE -HALL OF INDIA 2008 - xxi, 692 p.

ISBN: 9788120335400

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.827 KEL (MBA) / KEV

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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY