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ADVERTISING AND PROMOTIONS : AN IMC APPROACH

TERENCE A SHIMP

ADVERTISING AND PROMOTIONS : AN IMC APPROACH KRUTI SHAH AND ALAN D'SOUZA - - CENGAGE LEARNING 2007 - 650 p.

ISBN: 9878131503881

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 SHI (MBA) / TER

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ADVERTISING AND PROMOTIONS : AN IMC APPROACH