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MARKETING MANAGEMENT CASES AND CONCEPTS

NIKHILESH DHOLAKIA; RAKESH KHURANA; LABDHI BHANDARI ET AL ET AL.

MARKETING MANAGEMENT CASES AND CONCEPTS NIKHILESH DHOLAKIA ; RAKESH KHURANA ; LABDHI BHANDARI AND ABHINANDAM K JAIN - - MACMILLAN INDIA LIMITED 2007 - 643 p.

ISBN: 9780333902752

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 DHO (MBA) / NIK

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MARKETING MANAGEMENT CASES AND CONCEPTS