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ADVERTISING AND PROMOTIONS AND IMC PERSPECTIVE

KRUTI SHAH; ALAN D'SOUZA

ADVERTISING AND PROMOTIONS AND IMC PERSPECTIVE KRUTI SHAH AND ALAN D'SOUZA - - TATA MCGRAW HILL 2009 - xxx, 987 p.

ISBN: 9780070080317

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 SHA (MBA) / KRU

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ADVERTISING AND PROMOTIONS AND IMC PERSPECTIVE