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MARKETING CALCULATOR : MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT

GUY R POWEL

MARKETING CALCULATOR : MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT GUY R POWELL - - JOHN WILEY & SONS 2008 - xiv, 288 p.

ISBN: 9780470823958

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 POW (MBA) / GUY

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MARKETING CALCULATOR : MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT