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THE PRACTICE OF MARKETING SCIENCE OR SUPERSTITION?

SHYAMAL GHOSE

THE PRACTICE OF MARKETING SCIENCE OR SUPERSTITION? SHYAMAL GHOSE - - ROLI BOOKS 2004 - xii, 276 p.

ISBN: 9788174363432

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 GHO (MBA) / SHY

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THE PRACTICE OF MARKETING SCIENCE OR SUPERSTITION?