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10 WAYS TO SCREW UP AN AD COMPAIGN : AND HOW TO CREATE ONES THAT WORK

BARRY H COHEN

10 WAYS TO SCREW UP AN AD COMPAIGN : AND HOW TO CREATE ONES THAT WORK BARRY H COHEN - - ADAMS MEDIA CORPORATION 2009 - vii, 262 p.

ISBN: 97881598690828

Subjects--Topical Terms:
GENERAL

Dewey Class. No.: 659.13 COH (MBA) / BAR

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10 WAYS TO SCREW UP AN AD COMPAIGN : AND HOW TO CREATE ONES THAT WORK