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WHAT CUSTOMERS REALLY WANT : HOW TO BRIDGE THE GAP BETWEEN WHAT YOUR ORGANIZATION OFFERS AND WHAT YOUR CLIENTS CRAVE

SCOTT MCKAIN

WHAT CUSTOMERS REALLY WANT : HOW TO BRIDGE THE GAP BETWEEN WHAT YOUR ORGANIZATION OFFERS AND WHAT YOUR CLIENTS CRAVE SCOTT MCKAIN - - PEARSON EDUCATION 2008 - xxviii, 195 p.

ISBN: 9788131719701

Subjects--Topical Terms:
MARKETING RELATIONSHIP MARKETING

Dewey Class. No.: 658.81222 MCK (MBA) / SCO

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WHAT CUSTOMERS REALLY WANT : HOW TO BRIDGE THE GAP BETWEEN WHAT YOUR ORGANIZATION OFFERS AND WHAT YOUR CLIENTS CRAVE