STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
KEVIN LANE KELLER
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY KEVIN LANE KELLER - 3 - PEARSON EDUCATION 2009 - 714 p.
9788131719770
MANAGEMENT MARKETING
658.827 KEL (MBA) / KEV
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY KEVIN LANE KELLER - 3 - PEARSON EDUCATION 2009 - 714 p.
9788131719770
MANAGEMENT MARKETING
658.827 KEL (MBA) / KEV