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CUSTOMER RELATIONSHIP MANAGEMENT : PERSPECTIVES FROM THE MARKETPLACE

SIMON KNOX; STAN MAKLAN; ADRIAN PAYNE ET AL.

CUSTOMER RELATIONSHIP MANAGEMENT : PERSPECTIVES FROM THE MARKETPLACE SIMON KNOX ; STAN MAKLAN ; ADRIAN PAYNE ; JOE PEPPARD AND LYNETTE RYALS - - BUTTERWORTH-HEINEMANN 2008 - xvi, 302 p.

ISBN: 9788131214350

Subjects--Topical Terms:
CUSTOMER RELATIONS MANAGEMENT

Dewey Class. No.: 658.812 KNO (MBA) / SIM

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CUSTOMER RELATIONSHIP MANAGEMENT : PERSPECTIVES FROM THE MARKETPLACE