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MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS

GERALD ZALTMAN; LINDSAY H ZALTMAN

MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS GERALD ZALTMAN AND LINDSAY ZALTMAN - - HARVARD BUSINESS SCHOOL PRESS 2008 - xxi, 230 p.

ISBN: 9781422121153

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8342 ZAL (MBA) / GER

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MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS